Website Development
The Sales Company
About The Sales Company
The Sales Company is a high-performing sales and marketing brand that offers strategic sales consulting, lead generation, and conversion optimization services to businesses across various industries. Their approach is rooted in data-driven performance, sharp execution, and measurable ROI for every client engagement.
In early 2025, The Sales Company enlisted digitalbox to take over the end-to-end website management of their existing digital platform. With the company rapidly scaling its operations and expanding its service offerings, there was a clear need for a website that could evolve with its business, support lead acquisition, and position it as a trusted growth partner in the market.
The Objectives
- Provide continuous website management and maintenance to ensure uptime, performance, and functionality
- Improve technical SEO, speed, and mobile responsiveness
- Update and optimize existing pages to better align with new services and sales goals
- Implement a conversion-first structure for lead capture and funnel optimization
- Support ongoing content updates, analytics reporting, and design enhancements
The Approach
1. Technical Audit & Immediate Fixes
We began with a full technical audit that uncovered outdated plugins, broken links, poor mobile responsiveness, and underperforming metadata.
- Deployed urgent updates for CMS security and plugin compatibility
- Cleaned up broken links and redirected outdated URLs
- Compressed images and minified scripts to improve page speed
- Deployed a Content Delivery Network (CDN) and caching protocol
2. UX/UI Enhancements
While the core brand identity was strong, we implemented UX improvements that boosted engagement:
- Restructured the homepage for better storytelling and value proposition clarity
- Introduced dynamic call-to-action blocks across service pages
- Designed reusable components for new services and case studies
- Enhanced the blog layout and gated content areas to support lead magnets and SEO
3. CMS Optimization & Training
The Sales Company needed internal flexibility, so we:
- Refined the CMS backend for easier content editing
- Created modular templates for landing pages, blog posts, and client case studies
- Delivered onboarding videos and documentation for the internal team to update content independently
4. Lead Generation & Funnel Tracking
To turn the website into a sales-qualified lead machine, we introduced:
- Sticky forms and CTA buttons across critical conversion points
- Lead scoring and segmentation through integrated forms
- Google Tag Manager setup for event-based goal tracking (form fills, button clicks, downloads)
- Email automation triggers tied to high-value content downloads
5. Ongoing Management & Monitoring
digitalbox provided monthly reporting and continuous optimization, including:
- Performance monitoring (load speed, uptime, broken links)
- SEO keyword monitoring and on-page updates
- A/B testing landing page layouts and CTA designs
- Monthly analytics dashboards with recommendations for improvement
- Restructured the homepage for better storytelling and value proposition clarity
- Introduced dynamic call-to-action blocks across service pages
- Designed reusable components for new services and case studies
- Enhanced the blog layout and gated content areas to support lead magnets and SEO
3. CMS Optimization & Training
The Sales Company needed internal flexibility, so we:
- Refined the CMS backend for easier content editing
- Created modular templates for landing pages, blog posts, and client case studies
- Delivered onboarding videos and documentation for the internal team to update content independently
4. Lead Generation & Funnel Tracking
To turn the website into a sales-qualified lead machine, we introduced:
- Sticky forms and CTA buttons across critical conversion points
- Lead scoring and segmentation through integrated forms
- Google Tag Manager setup for event-based goal tracking (form fills, button clicks, downloads)
- Email automation triggers tied to high-value content downloads
5. Ongoing Management & Monitoring
digitalbox provided monthly reporting and continuous optimization, including:
- Performance monitoring (load speed, uptime, broken links)
- SEO keyword monitoring and on-page updates
- A/B testing landing page layouts and CTA designs
- Monthly analytics dashboards with recommendations for improvement
- Sticky forms and CTA buttons across critical conversion points
- Lead scoring and segmentation through integrated forms
- Google Tag Manager setup for event-based goal tracking (form fills, button clicks, downloads)
- Email automation triggers tied to high-value content downloads
5. Ongoing Management & Monitoring
digitalbox provided monthly reporting and continuous optimization, including:
- Performance monitoring (load speed, uptime, broken links)
- SEO keyword monitoring and on-page updates
- A/B testing landing page layouts and CTA designs
- Monthly analytics dashboards with recommendations for improvement
Results Achieved:
- Bounce rate reduced by 35%within the first two months post-optimization
- Lead capture increased by 240%, with higher conversion from service-specific pages
- Average page load time improved from 1 seconds to 1.8 seconds
- The Sales Company began ranking on multiple sales and consulting-related keywordspreviously missed
- Internal team reported 80% time savingsin managing content updates due to streamlined backend system
- Website became a centerpiece in client acquisition presentations and outbound campaigns
Conclusion:
Through strategic website management, digitalbox transformed The Sales Company’s digital platform into a high-conversion, SEO-optimized, and scalable marketing asset. Our proactive management approach empowered the brand to confidently scale its digital presence, improve internal efficiency, and focus on what they do best — delivering sales growth for their clients. With digitalbox managing its web infrastructure, The Sales Company is now equipped to grow faster, convert better, and stay ahead in a hyper-competitive sales and marketing landscape.
