Website Development
Abacus Leads
About Abacus Leads
Abacus Lead Services is a forward-thinking construction and architectural solutions provider known for delivering innovative building concepts and structural designs across residential, commercial, and industrial sectors. With a growing portfolio of high-end projects and partnerships, Abacus Lead Services needed a dependable, dynamic online platform to showcase their expertise, drive business inquiries, and position themselves as a leader in Nigeria’s construction industry.
In 2025, digitalbox was contracted to manage their existing website, with a mandate to ensure optimal performance, regular updates, content consistency, and an elevated user experience.
The Objectives
- Ensure technical efficiency and continuous uptime of the website
- Keep project portfolios and service offerings consistently updated
- Improve navigation and user interface for B2B and B2C audiences
- Maintain strong visual branding aligned with architectural excellence
- Provide real-time performance reporting and strategic digital insights
- Support lead generation through enhanced conversion paths and contact systems
The Approach
1. Platform Optimization and Technical Maintenance
- Conducted a technical auditof the CMS and hosting infrastructure
- Implemented security patches, plugin updates, and automatic daily backups
- Ensured the site maintained 9% uptimeand industry-standard SSL security
- Improved site speedby compressing large architectural project images and minifying backend scripts
2. Project Portfolio Management
- Developed a consistent layout system for publishing new projects (before/after photos, design narrative, client brief, outcome)
- Collaborated with the Abacus team to upload and optimize new case studies and visual content
- Added an interactive gallery with filterable categoriesfor residential, commercial, and custom builds
- Highlighted signature projectson the homepage with embedded video walkthroughs
3. Mobile Responsiveness and UX Improvements
- Redesigned key UI elements (navigation menu, project previews, contact forms) for a mobile-first audience
- Simplified the structure of the site to make information easy to find in under 3 clicks
- Enhanced the “Request a Quote”CTA visibility across pages, especially on mobile
- Embedded interactive mapsand contact options for site location visits
4. SEO & Content Refinement
- Refined page titles, meta descriptions, and structured data for each service and project page
- Introduced keyword-rich blog content around “sustainable construction,” “modern architecture in Lagos,” etc.
- Implemented schema markups to support Google indexing for featured projects
- Connected and tracked performance via Google Search Console & Google Analytics 4
5. Lead Capture and Tracking
- Integrated a responsive lead generation form with dynamic call-to-action logic
- Developed automated contact routing systemto forward inquiries directly to the relevant department
- Created analytics dashboards to track:
- Form submissions
- Visitor behavior and session length
- Most viewed projects and exit pages
Results Achieved:
- 60% increase in new project inquiries within the first 4 months
- Bounce rate dropped by 30% across key service and portfolio pages
- Average session duration increased from 45 seconds to 2 minutes, indicating stronger engagement
- Mobile usability score improved from 68 to 92 (Google Page Speed)
- Consistent project updates led to increased return visitor traffic by 40%
Conclusion:
Through its website management services, digitalbox transformed the Abacus Lead Services platform from a static brochure site into a dynamic, professional, lead-generating machine that aligns with the brand’s architectural excellence. By ensuring consistent updates, optimized performance, and strategic UX improvements, digitalbox empowered Abacus to better tell their story, showcase their expertise, and attract high-value clients in the construction space. This partnership highlights how ongoing website management is not just maintenance—it’s a strategic pillar for growth in industries like architecture and real estate.
