Website Development
Dazzle Pearl Homes
About Dazzle Pearls
Dazzle Homes is a premium property management company specializing in upscale residential and commercial real estate services. The brand is known for delivering seamless property leasing, sales, and facility management solutions tailored to a discerning clientele. With an expanding portfolio and growing online inquiries, Dazzle Homes recognized the importance of keeping its digital presence aligned with its premium service offerings.
In 2025, digitalbox was contracted to handle full-scale website management, ensuring that the platform remained functional, updated, secure, and visually appealing while supporting the brand’s growth trajectory and operational needs.
The Objectives
- Provide technical oversight and continuous updatesfor the Dazzle Homes website
- Ensure property listings are current, optimized, and visually engaging
- Maintain site security, speed, and performance
- Update and refine content to reflect changing market trends and client offerings
- Offer monthly insights and analytics for digital strategy decision-making
- Preserve a sleek and intuitive user experience across all devices
The Approach
1. Technical Site Maintenance
- Conducted weekly audits for broken links, outdated plugins, and security vulnerabilities
- Implemented daily backups and a rollback system to prevent data loss
- Optimized the hosting environment for fast-loading times and consistent uptime (99.9%)
- Integrated an SSL certificate renewal automation to maintain trust and compliance
2. Content & Property Listing Updates
- Maintained an up-to-date listing feed with newly available properties, images, and detailed specifications
- Created SEO-rich content for each property, targeting keywords like “luxury apartments in Lagos,” “serviced homes in Lekki,” etc.
- Updated testimonials, client success stories, and market guides in the blog section
- Optimized lead capture forms and ensured reliable data routing to the sales team
3. Mobile & UX Optimization
- Enhanced mobile responsiveness for the property search interface
- Improved layout for listings with image galleries, Google Maps embeds, and contact CTAs
- Streamlined the “Book a Viewing” process, reducing clicks from 5 to 2
- Ensured consistent brand visuals through updated fonts, icons, and color usage
4. SEO Enhancements
- Refined meta titles, tags, and alt attributes across property pages
- Created structured schema markup for listings to improve search engine appearance
- Connected and monitored Google Search Console and Bing Webmaster Tools for indexing health
- Conducted keyword research and implemented on-page SEO strategy aligned with buyer search intent
5. Analytics & Reporting
- Set up advanced tracking with Google Analytics 4 and Hot jar
- Delivered monthly performance reports with insights into:
- Top-viewed properties
- Bounce rates and conversion rates
- Traffic sources (organic, referral, direct)
- Page speed and mobile performance
- Provided strategic suggestions based on user behavior trends
Results Achieved:
- Dazzle Homes saw a 40% increase in inbound leads from the website within 90 days
- Property listing pages experienced 55% longer session durations, indicating improved engagement
- Mobile performance improved drastically, resulting in a 28% increase in mobile conversions
- The bounce rate dropped by 35%, thanks to optimized content and faster load times
- SEO improvements led to multiple location-based terms ranking on Google’s first page
Conclusion:
By taking ownership of website management, digitalbox transformed Dazzle Homes’ online platform into a dynamic, reliable, and high-performing real estate hub. The website now acts as a 24/7 virtual showroom—constantly updated, strategically optimized, and aligned with the luxury ethos of the Dazzle Homes brand. This partnership enabled the brand to focus on what it does best—property and client management—while digitalbox ensured that the digital presence remained just as premium and professional.
