Website Development
Dogtas Lagos
About Dogtas Lagos
Dogtas Lagos is the official Lagos flagship for Dogtas Exclusive, a globally renowned luxury furniture brand known for its timeless elegance, modern craftsmanship, and premium quality. The brand offers a wide range of classic and contemporary furniture collections designed for luxury living spaces.
As Dogtas expanded its footprint into Nigeria, particularly Lagos, it needed a digital presence that matched the global standard of the brand while also connecting with the sophisticated Nigerian market.
The Objectives
Dogtas Lagos approached Digitalbox in 2024 with a vision:
- To create a high-end, immersive websitetailored to luxury buyers in the Nigerian and West African market
- To showcase collectionsin a way that reflects the craftsmanship and aesthetics of the Dogtas brand
- To provide a platform where customers can browse catalogues, book showroom visits, and make inquiries with ease
- To position Dogtas Lagos as the premier destination for classic and modern luxury furniture in Nigeria
The Approach
1. Strategic Brand Translation to Digital
Digitalbox began by studying Dogtas’ international branding materials to ensure consistency while tailoring the experience for the local market.- We created a visual tonethat echoed luxury—neutral tones, smooth transitions, high-resolution imagery, and rich typography.
- Built wireframes emphasizing space, fluid browsing, and visual storytelling.
2. High-End Website Development
The website was developed with a focus on:- Product Collections Showcase:Featuring curated galleries, lifestyle imagery, and detailed descriptions.
- Interactive Room Layouts:Users could view furniture by room (living, dining, bedroom, etc.) for inspiration.
- Request for Quote (RFQ)and Book a Showroom Visit forms integrated seamlessly.
- Mobile Responsiveness:Optimized across all devices to serve both B2C and B2B users.
- Speed & Performance:Despite high-res visuals, the site loads swiftly and ranks well technically.
3. Technical Integrations
- SEO Optimization:On-page optimization was done with metadata, structured content, and product tags to aid discoverability.
- Lead Capture Mechanisms:Strategic placements of inquiry forms increased conversion.
- Future-Proof Design:Architecture was built to easily support ecommerce, multilingual support, and blog/news modules down the line.
Results Achieved:
- A visually stunning digital platform that mirrors the sophistication of Dogtas’ global branding
- Over 300% increase in showroom visit bookings within the first 90 days
- Enhanced engagement from interior designers, architects, and high-net-worth individuals
- Clear differentiation from local furniture competitors through elevated digital storytelling
Conclusion:
Through thoughtful design, attention to detail, and a strong understanding of luxury brand storytelling, Digitalbox delivered a website that not only showcased Dogtas Lagos' exquisite collections but also elevated its market positioning. The collaboration set a new standard for luxury furniture websites in Nigeria, offering an elegant and seamless experience that mirrors the brand’s core promise: timeless design, elevated living.
